South Temple Jewellery
Project Details
Client
South Temple Jewellery
Industry
Ecommerce - Jewellery
Year
2026
Services
Retention Marketing (WhatsApp Marketing)
Project overview
South Temple Jewellery is a premium ecommerce brand specializing in 1 gram gold-plated South Indian temple jewellery. Trusted by 10,000+ brides across India, the brand offers a wide range of traditional pieces including necklace sets, jhumkas, bangles, maang tikka, kamarpatta, chandbalis, and bridal combo sets. With sacred motifs inspired by Goddess Lakshmi, lotus, peacock, and elephant designs, South Temple Jewellery caters to brides, festival shoppers, and women who cherish cultural heritage. The brand delivers pan-India and operates through its Shopify-powered online store with a growing community of loyal customers.
The Challenge
Despite strong product interest and healthy website traffic, South Temple Jewellery was losing a significant portion of their potential revenue at the cart stage. Their dashboard showed that more than 80% of customers were actively adding products to their cart but leaving without completing the purchase. These were high-intent buyers who had already shown interest but were not being followed up with in any meaningful way. Without a retention system in place, all that warm traffic was simply being lost, with no way to bring those customers back to complete their orders.
South Temple Jewellery connected with us and we implemented AISensy, a WhatsApp marketing automation tool, with a complete end-to-end setup tailored to their ecommerce workflow. We built a full automated flow with smart conditions to specifically target customers who had added products to their cart but had not completed the purchase. These abandoned cart customers were reached through personalized WhatsApp messages at the right time, with the right nudge, bringing them back to complete their orders. In addition to abandoned cart recovery, we also set up re-engagement campaigns targeting their existing customer base, reaching out with new product launches and special offers to drive repeat purchases and build long-term loyalty.
Result & Impact
Powerful outcomes driven by smart WhatsApp retention flows:
+40%
Increase in Overall Sales
+80%
Abandoned Cart Recovery Rate
+250%
Significant Repeat Purchase Rate
+200%
Higher Customer Lifetime Value
Our Approach
The Strategic digital plan to boost online reach and conversions.
Discovery & Analysis
Integrated AISensy with South Temple Jewellery’s Shopify store, completed full account configuration, and set up all required automations and business messaging templates.
Strategy Development
Built a multi-step WhatsApp flow with smart conditions to identify and reach customers who added products to their cart but did not complete the purchase, with timely and personalized follow-up messages.
Implementation
Created targeted broadcast campaigns for the existing customer base, promoting new arrivals, seasonal collections, and exclusive offers to drive repeat orders and increase customer retention.
Result & Optimization
Monitored open rates, click-through rates, and conversion data to continuously refine messaging sequences and improve overall campaign performance over time.
Client Testimonial
What our client had to say about working with us
I have seen 40% increments in sales after getting services from Pixel Dot Media. I recommend them to others.