Better Way Financial
Project Details
Client
Better Way Financial
Industry
Finance & Loan Business
Year
2026
Services
Meta Ads
Url
Project overview
Better Way Financial is a trusted loan provider based in India, offering a wide range of financial solutions including Business Loans, Personal Loans, Home Loans, Mortgage Loans, Used Car Loans, and CC & OD facilities. Their focus is on helping individuals and business owners secure financing with competitive interest rates and transparent terms. With a growing clientele and thousands of satisfied customers, the brand needed a reliable digital marketing partner to generate high-quality leads specifically targeting business owners and high-profile individuals looking for loans ranging from ₹10 Lakhs to ₹2 Crore.
The Challenge
Better Way Financial had already worked with 3–4 marketing agencies before approaching us, but none could deliver consistent results. On top of that, their Meta Ads account had been suspended multiple times due to policy violations, making it nearly impossible to run campaigns. Their biggest hurdle wasn’t just lead volume, it was reaching the right audience: serious, creditworthy business owners capable of taking large-ticket loans, not just generic inquiries.
The Solution
We started from the ground up. First, we properly set up and verified the Meta Ads account, uploaded the required business policy documents, and ensured full compliance to eliminate the risk of future suspensions. Previous agencies had relied solely on static single images, which limited both creative impact and targeting precision. We took a completely different approach creating high-quality video ads shot on location at the client’s premises. Rather than generic AI-generated content, we produced real, engaging videos with strong hooks and curiosity-driven storytelling. Combined with detailed audience targeting, this allowed us to reach exactly the right people: business owners and professionals actively seeking large loan amounts.
The Challenge
Better Way Financial had already worked with 3–4 marketing agencies before approaching us, but none could deliver consistent results. On top of that, their Meta Ads account had been suspended multiple times due to policy violations, making it nearly impossible to run campaigns. Their biggest hurdle wasn’t just lead volume, it was reaching the right audience: serious, creditworthy business owners capable of taking large-ticket loans, not just generic inquiries.
We started from the ground up. First, we properly set up and verified the Meta Ads account, uploaded the required business policy documents, and ensured full compliance to eliminate the risk of future suspensions. Previous agencies had relied solely on static single images, which limited both creative impact and targeting precision. We took a completely different approach creating high-quality video ads shot on location at the client’s premises. Rather than generic AI-generated content, we produced real, engaging videos with strong hooks and curiosity-driven storytelling. Combined with detailed audience targeting, this allowed us to reach exactly the right people: business owners and professionals actively seeking large loan amounts.
Result & Impact
Exceptional results delivered within just the first month:
+219%
Leads in 1 month
+41.51%
₹ Cost Per Result
+12119%
Total Reach
+36239%
Total Impressions
Our Approach
The Strategic digital plan to boost online reach and conversions.
Discovery & Analysis
Rebuilt the Meta Ads account from scratch; completed business verification, uploaded policy documents, and resolved all compliance issues to ensure uninterrupted campaign delivery.
Strategy Development
Defined a precise targeting strategy focused on business owners, entrepreneurs, and high-income professionals looking for loans between ₹10L–₹2Cr, moving away from the broad, open targeting that had failed previously.
Implementation
Visited the client’s location to shoot real video content crafted with strong hooks and curiosity-driven narratives to stop the scroll and build immediate trust with the target audience.
Result & Optimization
Launched video-led campaigns with detailed targeting, continuously monitored performance, and optimized for cost-per-lead to maximize results within budget.
Client Testimonial
What our client had to say about working with us
I have already tried many marketing agencies but could not achieve my desired results. One of my friends recommended Pixel Dot Media, and now I am fully satisfied with the results. The team is awesome and very supportive. I highly recommend Pixel Dot Media. Thank You.